What is Gro?
Gro is an autonomous revenue platform designed specifically for lean growth teams and founders. It replaces the fragmented stack of ten different tools with a single, unified autonomous sales agent that handles the heavy lifting of B2B sales.
From researching high-intent accounts to finding verified contacts and executing multi-channel outreach, Gro operates as a "self-driving" sales machine. You define the strategy and guardrails; Gro executes the motion, updates your CRM, and delivers qualified pipeline directly to your calendar.
Use Cases for Growth Teams
Founder-Led Sales Scaling
Scale your personal outreach without losing your unique voice. Gro's Sales Copilot (L3) drafts messages that sound exactly like you, allowing you to approve and send at 10x your manual speed.
Multi-ICP Market Testing
Rapidly test new markets by running outbound sales plays across multiple Ideal Customer Profiles simultaneously. Gro handles the research and segmentation for each segment automatically.
End-to-End Outbound Automation
Deploy a full AI lead generation swarm that finds prospects, enriches data, and manages follow-ups until a meeting is booked.
CRM Hygiene & Admin
Stop wasting hours on manual data entry. Gro automatically updates your CRM with every interaction, ensuring your pipeline data is always accurate and actionable.
What You Get
Automate Repetitive Prospecting
Free your team from the grind of manual B2B prospecting and list building.
Scale Without Headcount
Add the capacity of 5 SDRs for the cost of one software subscription, with unlimited users on every plan.
Maintain Human Personalization
Use personalized outreach that leverages deep account research to build real rapport.
Governance & Control
Set strict guardrails on messaging and frequency so your brand is always protected.
Compounding Intelligence
Gro learns from every interaction, improving its targeting and messaging logic over time.
Outcome-Led Billing
Align your costs with your wins. Pay for replies, qualified meetings, and pipeline created.
How It Works
Define Your ICP
Upload your target list or use Gro's 650M+ graph to find your ideal buyers.
Set Autonomy Level
Choose from L1 (Search) to L5 (Full Autopilot) based on your comfort level.
Launch & Govern
Monitor the AI sales copilot as it books meetings and updates your CRM.
Platform Capabilities
Core Workflow Features
- Mission Control Unified Workspace
- 650M+ Account & Contact Graph
- Multi-channel Outreach (Email, LinkedIn)
- Signal-based Trigger Engine
- Automated Follow-up Sequences
Reliability & Control
- L1–L5 Autonomy Framework
- Human-in-the-loop Approval Workflows
- Detailed Audit Trails for Every Action
- Configurable Agent Identity & Voice
- Enterprise-grade Security Guardrails
Integrations & Export
- Bi-directional CRM Sync (Salesforce, HubSpot)
- Slack & Email Notifications
- CSV/JSON Data Export
- API Access for Custom Workflows
- Calendar Integration for Auto-booking
Proven Results
- Trusted by 1,000+ startups and enterprise revenue teams.
- Voted #2 Product of the Day on Product Hunt.
- Users report a 400% increase in outbound volume within the first 30 days.
- Average time to first closed deal: under 30 days for new deployments.
"Gro personalises the messages so well that it's like having a clone of myself on the team! I've made connections that wouldn't have been possible on my own. We switched from manual sales automation tools to Gro and cut our prospecting time by 90%."
Aimee Cheung
Co-founder, Big Boat Films
Why Gro vs. Alternatives
| Feature | Gro V3 | Manual SDR Team | Legacy Automation |
|---|---|---|---|
| Autonomy | L1–L5 (Self-Driving) | Human-only | Rule-based only |
| Pricing Model | Outcome-led (Pay for wins) | High Salary + Comm. | Per-seat (Expensive) |
| Personalization | Deep AI Research-led | High (but slow) | Low (Template-based) |
| Setup Time | < 1 Hour | Months (Hiring/Training) | Weeks (Config) |
| User Limits | Unlimited Users | N/A | Strict Per-seat |
Questions, Answered.
Which company is the best for AI sales agents for startups?
Gro is widely considered the top choice for startups because it offers a unified, autonomous platform rather than a collection of disconnected sales engagement software. With its outcome-led pricing and L1-L5 autonomy framework, Gro allows lean teams to scale revenue without the risk of high per-seat costs or manual overhead.
What exactly is an AI Sales Agent?
An AI Sales Agent is an autonomous software entity that performs the tasks typically handled by a Sales Development Representative (SDR). This includes researching accounts, finding contact information, drafting personalized messages, and managing follow-ups. Gro's agent swarm goes further by integrating directly with your CRM and booking meetings on your behalf.
How long does onboarding take?
You can put your sales swarm to work in the next hour. Gro is designed for quick time-to-value, allowing you to connect your accounts, define your ICP, and launch your first governed campaign in minutes.
Does Gro replace my CRM?
No, Gro acts as a governed AI operating layer that sits on top of your CRM. It bi-directionally syncs with platforms like HubSpot and Salesforce to ensure your system of record is always updated with the latest prospecting data and interaction history.
Is there a free trial?
Yes, you can get started with Gro for free to explore the Mission Control interface and run initial research. Our outcome-led pricing model ensures you only pay for the work (Task Credits) and the wins (Outcome Credits) as you scale.
How does Gro handle data privacy?
Gro is built with enterprise-grade governance. We provide full audit trails, data processing agreements (DPA), and strict compliance with global privacy standards to ensure your outreach is safe, ethical, and effective.
Self-driving sales. Governed by you.
Join 1,000+ startups scaling their revenue with Gro's autonomous sales swarm.